Senior Director, Marketing Strategy
Job Description Summary The Sporting Kansas City Senior Director of Marketing Strategy is responsible for the planning and development of strategic marketing plans across all Sporting enterprises to expand the brand and build the fanbase.
The position oversees both the marketing strategy and fan development groups.
This position is to be a key contributor to the Sporting marketing department and enterprise at large in ensuring all work is consistent with the Sporting KC brand purpose:
We create memories through personalized experiences with our Club.
Sporting Kansas City is an equal opportunity employer.
We celebrate diversity and equity and are committed to creating an inclusive environment for all associates.
We encourage all talented individuals looking for a challenge to apply.
Job Description Essential Functions Responsible for building and managing short and long-term marketing and fan development strategies for all Sporting Kansas City enterprises.
Establish local and regional grassroots fan development strategies.
Collaborate with the Senior Director, Brand on both content and brand strategy.
Work in partnership with communications team on enterprise-wide marketing initiatives.
Responsible for media buying, as well as managing vendors and media partnerships.
Manage marketing and fan development budgets.
Manage third party marketing resources and partners.
Lead cross-functional teams to ensure all tactics are optimized and performing.
Manage projects and campaigns, ensuring that all deadlines are hit.
Analyze the performance and effectiveness of campaigns, managing the ROI across all channels.
Support media budget planning and reconciliation.
Build summary reports of marketing initiatives.
Always represent Sporting Kansas City and its related affiliates in a professional manner.
Perform other related tasks as assigned.
Personal Attributes Strong organizational, communications and interpersonal skills.
Ability to organize work effectively, conceptualize and prioritize objectives and exercise.
independent judgment based on an understanding of enterprise policies and activities.
Strong time management and the ability to multi-task within a fast-paced environment.
Ability to coordinate and lead multiple tasks and projects.
Exceptional attention to detail, and talent for accuracy and precision.
High level of interpersonal skills.
Self-motivated and goal driven.
Professional appearance and attitude, as well as ability to work with others.
Match Day Responsibilities Oversight of fan engagement across owned channels, and in person matchday fan experience.
Cross-departmental collaboration to drive fan experience.
Perform other related duties as assigned.
Skills and Experience Bachelor's Degree in Marketing or Business, Master's Degree preferred.
Minimum of five (5) years of experience in account management, media planning and grassroots marketing.
Experience in multi-channel marketing, including email, SEO, social, display, traditional, and grassroots marketing.
Experience in leading and managing a team Strong understanding and prior experience in media planning preferred.
Experience in a client-facing role preferred.
Project management experience working with cross-functional teams preferred.
Proficient in the Microsoft Office Suite, including Outlook, Word, Excel, PowerPoint, and Calendar.
Spanish fluency a plus, but not required.
Recommended Skills Account Management Attention To Detail Brand Identity Business Marketing Communication Financial Management Estimated Salary: $20 to $28 per hour based on qualifications.
The position oversees both the marketing strategy and fan development groups.
This position is to be a key contributor to the Sporting marketing department and enterprise at large in ensuring all work is consistent with the Sporting KC brand purpose:
We create memories through personalized experiences with our Club.
Sporting Kansas City is an equal opportunity employer.
We celebrate diversity and equity and are committed to creating an inclusive environment for all associates.
We encourage all talented individuals looking for a challenge to apply.
Job Description Essential Functions Responsible for building and managing short and long-term marketing and fan development strategies for all Sporting Kansas City enterprises.
Establish local and regional grassroots fan development strategies.
Collaborate with the Senior Director, Brand on both content and brand strategy.
Work in partnership with communications team on enterprise-wide marketing initiatives.
Responsible for media buying, as well as managing vendors and media partnerships.
Manage marketing and fan development budgets.
Manage third party marketing resources and partners.
Lead cross-functional teams to ensure all tactics are optimized and performing.
Manage projects and campaigns, ensuring that all deadlines are hit.
Analyze the performance and effectiveness of campaigns, managing the ROI across all channels.
Support media budget planning and reconciliation.
Build summary reports of marketing initiatives.
Always represent Sporting Kansas City and its related affiliates in a professional manner.
Perform other related tasks as assigned.
Personal Attributes Strong organizational, communications and interpersonal skills.
Ability to organize work effectively, conceptualize and prioritize objectives and exercise.
independent judgment based on an understanding of enterprise policies and activities.
Strong time management and the ability to multi-task within a fast-paced environment.
Ability to coordinate and lead multiple tasks and projects.
Exceptional attention to detail, and talent for accuracy and precision.
High level of interpersonal skills.
Self-motivated and goal driven.
Professional appearance and attitude, as well as ability to work with others.
Match Day Responsibilities Oversight of fan engagement across owned channels, and in person matchday fan experience.
Cross-departmental collaboration to drive fan experience.
Perform other related duties as assigned.
Skills and Experience Bachelor's Degree in Marketing or Business, Master's Degree preferred.
Minimum of five (5) years of experience in account management, media planning and grassroots marketing.
Experience in multi-channel marketing, including email, SEO, social, display, traditional, and grassroots marketing.
Experience in leading and managing a team Strong understanding and prior experience in media planning preferred.
Experience in a client-facing role preferred.
Project management experience working with cross-functional teams preferred.
Proficient in the Microsoft Office Suite, including Outlook, Word, Excel, PowerPoint, and Calendar.
Spanish fluency a plus, but not required.
Recommended Skills Account Management Attention To Detail Brand Identity Business Marketing Communication Financial Management Estimated Salary: $20 to $28 per hour based on qualifications.
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