SEO Analyst
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Job Title:
Digital Marketing Coordinator Job
Summary:
Responsible for assisting in the management of all digital performance media and influencer campaigns from strategy, execution, and post-campaign analysis and reporting.
Position Accountabilities/
Responsibilities:
Assist in researching and strategizing overall media plan and identifying areas of opportunity to reach target audiences effectively.
Create and execute all digital performance media campaigns by coordinating with creative/operations team and MLB.
Monitor progress of advertising campaigns, adjust media and optimize plans as needed.
Maintain bi-weekly reports on performance.
Provide recommendations and adjustments for future media plans.
Manage the digital Campaign Placement Schedule (CPS) by keeping track of all campaign schedules, budget, audience targeting and creative requests.
Work with creative team to create, then schedule and manage all in-game drop-ins for TV, radio broadcast and marketing inventory for CrownVision.
Manage the commercial schedule for Bally's and Royals Radio Network and assist in coordinating broadcast TV and radio schedules.
Responsible for ensuring all creative assets match the original request and include correct dates, names and follow the creative blueprint guide.
Assist in managing and executing influencer program, including researching new influencers to work with and strategizing effective, creative campaigns that align with club goals and objectives.
May require setting up influencer events during select games throughout the season.
Assist in managing communication with influencers and coordinating influencer contracts.
Assists manager in creating decks to share media plans and reporting with team.
Position Qualifications, Skills, and Experience Required:
Bachelor's degree in marketing, communications, journalism, advertising or equivalent-related work or educational experience.
2
years of experience in advertising, paid media, or marketing preferred.
Background in manipulating and interpreting data.
Agency/media buying experience preferred.
Proficient in Microsoft Word, Excel and PowerPoint/Keynote.
A thorough understanding of advertising and media planning with a specific understanding of digital channel roles and strategy (paid social, digital display, TV, radio, audio, and OTT/CTV).
Excellent organizational skills and attention to detail.
Excellent verbal, writing and proofreading skills.
A demonstrated ability to effectively manage and prioritize projects under strict deadlines.
Positive, professional, and effective communication when working with others within and outside of the organization.
Preferred Spanish-speaking and/or background in studying Spanish language.
Physical Requirements:
Ability to lift items weighing as much as 15 pounds Must be able to work in a seated position for majority of workday Must be able to be productive utilizing a computer keyboard and telephone Must be able to be productive in a work environment where the noise level can be high at times Must be comfortable walking to navigate the facility to access the office, concourse, etc.
Must be able to work extended hours and/or weekends as required by deadlines and event scheduling The physical demands described here are representative of those that may be met by an employee to successfully perform the essential functions of this job.
While performing the duties of this job, the employee is regularly required to see, talk, and hear.
The employee frequently is required to sit for long periods of time; walk; use hands, handle, or feel.
This role is a Full-Time, Exempt opportunity that is eligible for Company Benefits, 401K, and PTO.
This role is expected to have a standard 40-hour work week.
We also afford equal employment opportunities to qualified individuals with a disability.
For this reason, the Kansas City Royals will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations applicable local, state and / or federal law.
As part of its commitment to make reasonable accommodations, the Club also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations.
Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek.
Any applicant who requires an accommodation in order to perform the essential functions please inquire with Human Resources by email at email protected .
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Recommended Skills Attention To Detail Blueprinting Communication Computer Keyboards Copy Editing Digital Marketing Estimated Salary: $20 to $28 per hour based on qualifications.
Job Title:
Digital Marketing Coordinator Job
Summary:
Responsible for assisting in the management of all digital performance media and influencer campaigns from strategy, execution, and post-campaign analysis and reporting.
Position Accountabilities/
Responsibilities:
Assist in researching and strategizing overall media plan and identifying areas of opportunity to reach target audiences effectively.
Create and execute all digital performance media campaigns by coordinating with creative/operations team and MLB.
Monitor progress of advertising campaigns, adjust media and optimize plans as needed.
Maintain bi-weekly reports on performance.
Provide recommendations and adjustments for future media plans.
Manage the digital Campaign Placement Schedule (CPS) by keeping track of all campaign schedules, budget, audience targeting and creative requests.
Work with creative team to create, then schedule and manage all in-game drop-ins for TV, radio broadcast and marketing inventory for CrownVision.
Manage the commercial schedule for Bally's and Royals Radio Network and assist in coordinating broadcast TV and radio schedules.
Responsible for ensuring all creative assets match the original request and include correct dates, names and follow the creative blueprint guide.
Assist in managing and executing influencer program, including researching new influencers to work with and strategizing effective, creative campaigns that align with club goals and objectives.
May require setting up influencer events during select games throughout the season.
Assist in managing communication with influencers and coordinating influencer contracts.
Assists manager in creating decks to share media plans and reporting with team.
Position Qualifications, Skills, and Experience Required:
Bachelor's degree in marketing, communications, journalism, advertising or equivalent-related work or educational experience.
2
years of experience in advertising, paid media, or marketing preferred.
Background in manipulating and interpreting data.
Agency/media buying experience preferred.
Proficient in Microsoft Word, Excel and PowerPoint/Keynote.
A thorough understanding of advertising and media planning with a specific understanding of digital channel roles and strategy (paid social, digital display, TV, radio, audio, and OTT/CTV).
Excellent organizational skills and attention to detail.
Excellent verbal, writing and proofreading skills.
A demonstrated ability to effectively manage and prioritize projects under strict deadlines.
Positive, professional, and effective communication when working with others within and outside of the organization.
Preferred Spanish-speaking and/or background in studying Spanish language.
Physical Requirements:
Ability to lift items weighing as much as 15 pounds Must be able to work in a seated position for majority of workday Must be able to be productive utilizing a computer keyboard and telephone Must be able to be productive in a work environment where the noise level can be high at times Must be comfortable walking to navigate the facility to access the office, concourse, etc.
Must be able to work extended hours and/or weekends as required by deadlines and event scheduling The physical demands described here are representative of those that may be met by an employee to successfully perform the essential functions of this job.
While performing the duties of this job, the employee is regularly required to see, talk, and hear.
The employee frequently is required to sit for long periods of time; walk; use hands, handle, or feel.
This role is a Full-Time, Exempt opportunity that is eligible for Company Benefits, 401K, and PTO.
This role is expected to have a standard 40-hour work week.
We also afford equal employment opportunities to qualified individuals with a disability.
For this reason, the Kansas City Royals will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations applicable local, state and / or federal law.
As part of its commitment to make reasonable accommodations, the Club also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations.
Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek.
Any applicant who requires an accommodation in order to perform the essential functions please inquire with Human Resources by email at email protected .
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Recommended Skills Attention To Detail Blueprinting Communication Computer Keyboards Copy Editing Digital Marketing Estimated Salary: $20 to $28 per hour based on qualifications.
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