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Search Analyst

Company Name:
PCM Solutions
PCM is currently looking for a Search Analyst for our client in the Overland Park, KS area. Their search team offers a comprehensive and integrated approach to search marketing that includes organic search engine optimization and paid search engine advertising. This team provides clients with subject matter expertise and a deep understanding of how search marketing succeeds within a highly regulated industry and has developed a sophisticated, data-driven approach to search engine marketing that is customized to fit the needs of clients.
Responsibilities:
Keyword research
Monitor, review and update website ranking reports
Monitor and report on monthly performance for SEO and PPC campaigns
Assist in development of campaign optimization recommendations
Develop text ad creative for PPC campaigns
Develop ads for Facebook marketing campaigns
Develop in-depth content strategy and optimization recommendations
Management and implementation of online media campaigns including Google, Bing, Facebook and more
Management and implementation of SEO and link building campaigns
Assist with development of internal education and/or articles
Maintain team and project status updates
Requirements:
Bachelor's Degree in Marketing, Strategic Communications
Up to 2 years SEO and/or PPC management experience
Up to 2 years web analytics experience, preferably with Omniture experience
Passion for search and desire to continuously learn, educate and expand knowledge o Ability to monitor, track and report on SEO and PPC results
Strong team player with ability to work within team dynamic or independently as needed
Strong communication skills (both written and verbal)
Strong organization and task management skills
Ability to multitask and prioritize

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